One-to-One is an important piece of our integrated campaign solutions, offering a full range of analytic services to identify and target prospects and include highly personalized messages, including: • Segmentation—Divide your customers into groups with similar attributes for more efficient communication strategies. • Profitability analysis—Identify your most profitable customers today and in the future. • Customer profiling—Create a more comprehensive view of all your customers; then determine how to distinguish the best-of-the-best. • Data mining—Identify opportunities to increase customer value. • Lifetime value—Classify customers based on their potential value to your organization, their current and future product needs, their channel preferences, and their loyalty. • Modeling—Predict customer behaviors and propensities with pinpoint accuracy to improve the value of every interaction. One-to-One also offers variable data printing options to deliver customized messages to individual customers. Variable data personalization has been shown to increase response rates, orders, and revenues, making it a valuable tool to increase ROI.